facebook for science
December 17, 2013
Boosting posts is when you give Facebook money to send posts out to way more people than would usually see the posts. It is supposed to be savvy marketing. I have mostly given that a pass. But then came the Christmas book special. [That’s over now, it ran through December 15. did you see it on Facebook? No? Bummer for you. Next time hit the book site.] So I thought, What the hell, Facebook, show us what you got — and dropped a C note on Facebook for science.
What happened was one book sale coming out of a Facebook boosted post.
[Yeah there were more sales, but only one from that Facebook boosted post — Facebook you are not the only king of the mountain tracking where this stuff comes in from.]
After you figure time put in writing, publishing, editing, doing layout work, paying for design work, picking up little things like ISBNs, website and marketing support [not including a Facebook “boosted” post], and what not, what’s left over from one book sale is not a lot of cash and is for sure not going to justify dropping a hundred bucks on Facebook to boost that post.
Or to boost any post.
I’m okay with that. It was for science.
Here’s what is unsettling.
Ever since I boosted one post on Facebook? All other posts on the AFW and TNSSG Facebook pages suddenly aren’t getting “seen” much according to Facebook numbers.
Used to be, a solid post on one of the pages got “seen” a couple hundred times — and in really stand out moments, pages got “seen” up to 500 or 800 times.
Post the “boosted” Facebook page event, any and all posts on the AFW and TNSSG Facebook pages are lucky if they make 20 “seens.” And some are way lower than that, like around 5 or 7 “seens.” And the top top post right now? 185. Not so hot, in comparison to what the top top posts were pre-Facebook “boost” post. And definitely more uninspiring still, when you look at the current average [unbefore known to man or beast] “seen” count post “the boost”:
Maybe I’m just misguided and underestimating how many people are off the computer during the holiday season. But it sure feels on this end like all posts on the AFW and TNSSG Facebook pages are being squelched or misreported on the Facebook end post the “boosted” post – more than posts normally are squelched or unreported because of weird Facebook viewer algorithms.
The only reason I can think of for squelching “seen” numbers post a “boosted” post would be to convince someone their viewing numbers are so low without boosting a post, they’d better boost another post or they are going to be invisible from here on out.
That seems like a whole lot of stick and very little carrot to throw at someone who just for the first time handed some cash over to Facebook.
[Jeez did no one there ever take a dog training lesson?]
Also that would require, to be convincing, someone with a really short memory on the other end of those new reported “seen” numbers who hadn’t seen and remembered over a year’s worth of Facebook “seen” stats prior to the “boosted” post. And didn’t think that was pirate action, stomping someone after they gave you some cash, to try to make them give you more.
Or it could just be me —